published September 25, 1984 in the Boulder Daily Camera
By Sheila Casey
Television networks have turned this year's presidential election into a media event that ignores real issues at a critical moment in history, author David Halberstam said Monday at the University of Colorado.
Halberstam, who wrote "The Powers That Be," and "The Rise of Modern Media," said the nation is making a permanent shift from the easy affluence of the post-World War II era. He "fears for the country" because candidates are not adequately discussing economic concerns.
"The political process is now a TV process," Halberstam told about 500 people at Macky Auditorium. "National issues have been trivialized because they have to fit on the evening news, and how do you explain the Salt Talks in a minute and ten seconds?"
He likened the television news process to an Old Testament writer saying: "Famous Hebrew leader Moses came down from the mountain today with ten commandments, of which the first two are..."
He called President Ronald Reagan "Dr. Feel-Good...not since Eisenhower has anyone done so much to make so many feel so good."
He referred to Mondale as "The Incredible Shrinking Man," but noted that he has done much to promote fishing and boating in northern Minnesota.
And he called the campaign "a disaster." He said citizens should be ashamed for treating the election as "the selling of Coca-Cola."
"These feely-good ads have that smell that came from the Olympics -- the smell of false patriotism. Do you know how shabby we looked waving all those flags?"
He senses a nation that is nervous and scared -- one that knows the critical problems are not being addressed, but settled instead for politicians who will make them simply "feel better."
If the right Democratic challenger had been able to voice the true concerns of Americans, they would have listened, Halberstam said.
"But Mondale campaigns like this is 1948," he said.
In the 1988 election, voters will demand answers to the dilemmas of the future, Halberstam said.
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